Privacy policy
How W18K Inc. collects, uses and protects your information on our websites, our wholesale and consumer portals, and the business pages we run on Google, LinkedIn, Instagram and Facebook. Effective September 26, 2026.
Who we are
W18K Inc. ("W18k", "18k Miami", "we") is a wholesale supplier of 18K gold jewelry to retail jewelers, with an office in Boston – Marlborough, Massachusetts, and a showroom in the Seybold Building, Miami, Florida. This policy covers www.w18k.com, www.18kmiami.com, our wholesale and consumer portals, and the way we use the business pages we own on Google Business Profile, LinkedIn, Instagram and Facebook.
Questions or requests about your data: gold@w18k.com · (508) 808-4995 · 257 Simarano Drive, Suite 107 F, Marlborough, MA 01752.
What we collect
- What you give us. Name, company, phone, WhatsApp number, e-mail and address when you apply for a wholesale account, book a visit, send a message, place an order or ask for a quote. Wholesale applications may also ask for your resale certificate or tax ID, which the law requires us to keep.
- Orders and payments. What you bought, invoices, statements and payment status. Card and bank details are entered directly with our payment processors (Authorize.Net, Plaid, Stripe); we never store full card numbers.
- Messages. E-mails, WhatsApp conversations and web-form messages exchanged with our team, so we can follow up on your request.
- Site usage. Pages visited and basic device information through Google Analytics and our e-mail tool (Mailchimp), used to understand how the sites are used. No consumer site of a retailer we serve carries our analytics.
- Visit log. The IP address of the connection each time you open a page of our sites, including when you scan a QR code from our printed mail. We use it to count visits and responses to our campaigns and to protect the sites; it is kept for 90 days (24 months for signed-in accounts), is read only by our own system and is never sold.
Cookies
Our sites set first-party cookies for our own analytics: an anonymous visitor id, the page you first opened and how you got there (search, link, WhatsApp, e-mail or ad). They hold no name, e-mail, phone or IP address, are read only by our own system, and expire after 90 days; the session cookie expires after 30 minutes of inactivity. Signing in to your account also sets a session cookie. When you arrive from one of our ads, the browser keeps the ad click id for 90 days, so we can tell which ad led to a purchase. Our sites also load the Google tag (Google Ads and Google Analytics) and the Mailchimp site code, which set their own cookies to measure visits and to show our ads to people who visited our sites. These are the only third-party cookies we use, and we do not sell what they collect.
Our pages on Google, LinkedIn, Instagram and Facebook
We connect our own business pages to our internal system so that our team can publish posts and photos to those pages and read the public information, insights and comments of our own pages. We do not collect personal data of platform users beyond what each platform shows us for our own pages, we do not use it to build profiles of individuals, and we never sell it. Access tokens are kept encrypted on our server and can be revoked at any time from the platform. If you interact with our pages and want us to delete anything we hold as a result, write to gold@w18k.com.
How we use your information
- To answer you, book your visit, open your account, fulfil orders and issue invoices.
- To send order updates and, if you are a trade customer or asked for it, news about arrivals and prices. Every marketing e-mail has an unsubscribe link; WhatsApp messages stop when you ask.
- To keep our records, meet tax and anti-fraud obligations and protect our business.
Who we share it with
Only service providers that help us run the business: payment processors, shipping carriers, e-mail and messaging providers, hosting, and the platforms named above, each bound to use the data for our service only. We also share data when the law requires it. We do not sell personal information.
Text messages (SMS)
If you choose to sign in with a code sent by text message, we send a one-time verification code to the mobile number on your own account, only when you request it. One message per request; no marketing or promotional messages are sent by SMS. Message and data rates may apply. Reply STOP to stop receiving texts and HELP for help, or write to gold@w18k.com. Mobile numbers and text-message consent are never sold or shared with third parties or affiliates for marketing or promotional purposes.
How long we keep it
Account, order and invoice records are kept for as long as you are a customer and for the period tax law requires afterwards. Messages and booking requests are kept while they are useful to serve you. Analytics data is kept in aggregate.
Your choices and rights
- Access, correction, deletion. Write to gold@w18k.com from the e-mail on file. We answer within 30 days and delete what we are not required by law to keep.
- Marketing. Unsubscribe from any e-mail, or tell us on WhatsApp to stop.
- Cookies. You can block or delete cookies in your browser; signing in needs the session cookie. To turn off Google ad personalization, use adssettings.google.com.
Security
Data is transmitted over HTTPS and stored on servers with restricted access. Payment data never touches our servers.
Children
Our sites and services are for adults and businesses. We do not knowingly collect information from anyone under 16.
Changes
When this policy changes, the new version is published here with a new effective date.